The London Pride has come a long way since its first occurrence back in 1972. What started out as a political protest against homophobia has now blossomed into a staggering public festivity. The uniform-wearing activists have been swapped with boa-wrapped party people, the griping banners of the past have been substituted with multi-coloured rainbow flags and the political hecklings have been replaced with shouts of joy.
The 2010 Pride, which takes place June 19 – July 3, will without a doubt not be a disappointment either. With an overall theme that seeks to eliminate hate crimes, called Love Without Borders, this year’s Pride will unmistakably live up to the success of the preceding Pride from 2009. With superior dance parties and cultural activities organized around the city, the participators of London Pride 2010 will have enough to attend before the trailblazing highlight of the festival is being revealed, that being the London Parade. This year’s theme of The London Parade, taking place July 3, celebrates 40 years of the Gay liberty Front: Paint the Town Rugby Red. In accordance with yearly costumes, this will be larded with glitz and glam to the point of bursting. Subsequently, plenty of entertainment can be obtained at the multiple stages and bars dotted around the city.